This story is from February 12, 2006

Good cause, great effect

Two things are keeping Shilpa Shetty busy these days - her cause-oriented work and li'l sis Shamita.
Good cause, great effect
Two things are keeping Shilpa Shetty busy these days ��� her cause-oriented work and li'l sis Shamita.
Two things are keeping Shilpa Shetty busy these days ��� her cause-oriented work and li'l sis Shamita. Shilpa recently threw a bash for Shamita's birthday and made sure that everything was just perfect. "It was a great party.
Everyone rocked till the morning," says the leggy beauty. That over, Shilpa is back to her favourite cause ��� AIDS awareness. It all started when she signed Phir Milenge.
"During the making of the film itself, I felt bad for my character Tamanna and the turmoil she goes through and that is when I started thinking about the people who are actually caught in the situation."
A visit to the North-East followed, which further introduced her to gravity of the situation in India. And the result now is this work.
"As an artiste I am heard, and this gives me the opportunity to connect with the grass-root level, the masses. When they see a public figure embracing an AIDS patient or HIV+ person, they realise that the patients are not outcasts."
And does she feel that celebrities, while they might get attention for a cause, also detract from it? "No, not at all. It all depends on the way the celebrity is used for the cause. They make for a value addition."
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